From Adam Stern for Sports Business Journal:
Race Team Alliance Chair Rob Kauffman and NASCAR HOFer Ray Evernham have teamed up to purchase the IROC brand in a bid to revive the iconic racing series. Details on their exact plans for the series are scant, but the duo plan to announce this morning that they are re-launching the brand that formerly held all-star style races from 1973 to 2006.
Surprising, but welcome news on a Monday. Evernham was originally involved in SRX, which started in 2021 as the spiritual successor to IROC, but left the organization after the inaugural season. Those who watch Mitchell Stapleton’s videos on YouTube know that Evernham’s enthusiasm for the IROC brand and the classic machinery is infectious. In a press release posted to Twitter, IROC Holdings shared their intent to run a race in 2024 with historic IROC cars. I hope that that nostalgia can give one of my childhood favorite racing series a second wind, but if the only thing that comes from this is IROC merch, I’ll be satisfied.